Blog, science communication

TikTok vs YouTube Shorts for science communication

In May 2021 I started posting educational geoscience videos on TikTok to test the waters of short-form video for science communication. I quickly found enjoyment both in creating and consuming content on TikTok, and I have continued to use TikTok as my primary platform for science communication. In our research study published in November 2022,… Continue reading TikTok vs YouTube Shorts for science communication

science communication

Harnessing the power of TikTok for science communication

Written for AGU's The Plainspoken Scientist blog TikTok catapulted in popularity during the COVID-19 pandemic and has now come to dominate the social media landscape. With over 1 billion monthly active users, science communicators have the potential to capitalize on TikTok’s success and share their science with a broad, engaged audience. Source: Harnessing the power… Continue reading Harnessing the power of TikTok for science communication

science communication

New publication: Exploring TikTok as a promising platform for geoscience communication

I'm very excited that our new publication "Exploring TikTok as a promising platform for geoscience communication" is now available as a Highlight Paper in Geoscience Communication! Zawacki, E. E., Bohon, W., Johnson, S., and Charlevoix, D. J.: Exploring TikTok as a promising platform for geoscience communication, Geosci. Commun., 5, 363–380, https://doi.org/10.5194/gc-5-363-2022, 2022. Watch the video… Continue reading New publication: Exploring TikTok as a promising platform for geoscience communication